IMAGE FILMS, COMMERCIALS, CORPORATE VIDEOS, VIRAL CLIPS, SOCIAL IMPACT VIDEOS, CINEMA SPOTS, RECRUITING VIDEOS
FROM THE INITIAL IDEA
TO THE FINISHED FILM
We analyse, question, understand and deduce because it is our goal to capture the core of every project. Based on this, we develop an overall concept which is customised to the individual requirements and serves as a sound foundation for a custom-made film.
We don’t think in categories. It is difficult to clearly distinguish image films, image clips and social impact films from one another anyways. We are much more interested in finding out what problems our client wants to solve with the film. Only once we have established all that do we talk about the how. Of course it can be the image film in the end, but maybe it is also a recruiting film or a series of content marketing films. During the entire process, we not only keep our clients’ objective and budget in mind but also note which distribution channels would be useful. Making a good film and then just uploading it on YouTube often does not have the intended effect. In a preliminary discussion, we first analyse the status quo in order to pick the right approach from a variety of possibilities. Based on this, we develop an individual concept and set necessary parameters – from the type of film, the selection of technology, right up to the equipment on the set – to meet our clients’ respective requirements, convey contents in an optimal way and reach the right target group – all while staying within the budget.
Feel free to look at our references. There you can find different film examples and how we approached the solution.