Logo Senger - Prager
Logo Senger - Prager

MOTORCYCLE CURVE AND CORNERING TRAINING

Briefing

Motivating motorcyclists to improve their cornering technique

Questions that arise

How do you best show the benefits of the training? Who and how old is our main target group? How do we have to approach them so that they sign up for the training in the end?

Solution

It is not about wagging your finger and digging up statistics about motorcycle accidents – the pleasure of driving is the main focus. The enthusiasm for curves and the right technique to master these curves with skill is what defines the concept of our video. We bring the pleasure of driving from the road to the video.

How

Whether we are driving in front of or behind the motorcycle, whether the camera is fixed on a crane, the dolly or the motorcycle itself – we bring motion into the pictures.

ADAC DRIVER TRAINING AREA

Everyone is new at something.
We promote driving practice before gaining a driving licence

Different target group – different film

While the focus in the previous film lies on speeding through curves, we take things more slowly in this case. For practising driving without a driving licence, we shift down a gear and concentrate on practising before the driving test. By the way, we picked the parents as the target group rather than the beginners. Complete insurance cover, stress-free, legal and cost-effective practice are only a few of the benefits through which our film convinces parents.

BMW MOTORCYCLE REFRESHER TRAINING

For everyone who misses the feeling of being on two wheels.

Taking away the fear of getting back on a motorcycle

Maybe the children have left home, maybe you have simply reached the right stage at work – in any case, many former motorcyclists want to revive their old hobby when they get older. But should you really just get a new motorcycle? Can you still change gears properly? How do you sit properly on the machine again? Our film is customised for the target group of refresher trainings and contains all the right answers.

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