10/13
BERTHA-BENZ-PRIZE
Briefing
Presenting the award winner and her research
Questions that arise
How do you best summarise complex scientific connections? How do you present the person behind science in a likeable and authentic way? How do you make the invisible visible?
Solution
We already have considerable experience in award-winner videos, but we always find it particularly exciting and challenging to familiarise ourselves with different scientific fields. We always have to find a new and fresh approach. In some cases, this involves micro cracks invisible to the human eye; in other cases complex structures which need to be explained to the viewer. However, it is not only the research that has to be portrayed correctly – also the integration into a social context and the question of relevance need to be answered.
How
Focussing on the essentials and authentically showing the joy of science.
More Daimler and Benz Foundation Videos
Science and Educational Videos
How do you get to the heart of complex scientific issues? How do you present the people behind science in a sympathetic and authentic way?
LET’S TALK