Briefing

Demonstrating the benefits of Fusion 360 with a case study

Questions that arise

How do you tell a story about a software? How can you emotionalise something that just runs on the computer?

Solution

Together with Fortis PR, we have been producing customer reference videos for Autodesk for the German-speaking region since 2014. The case studies take place in the B2B sector but we do not forego the human element in the videos. We do not only demonstrate the functionalities of the software but also give a face to the people behind the screens. How do they approach problems? What worries them? The video should address the challenges the viewers experience – because they are not alone.

How

Professional, but at the end of the day we are all human.