TV Spot – der gepflegte mann
Penetrate the domain of the online shop
Questions that arise
How do we stand out from the competition? How do we achieve a recognition value between shop and TV spot? How do we get the attention we need?
We use the most important product categories of the shop as a guideline that defines the images of the TV spot. At the same time, we abandon classic product advertising and instead let role models “speak” by placing real, cool, individual, but above all self-confident types at the centre of our spot.
dergepfletemann.de is neither DM nor Douglas and shows a clear edge as a pure men’s shop. The shop is not playful and our spot isn’t either. We confess to hard contrasts.