Briefing

Concentrated knowledge in 90 seconds – Who? What? How? Why?

Questions that arise

How can you explain complex interconnections in 90 seconds? How do you showcase the industry, science and the people behind the scenes? How do you deal with interview partners who have never been in front of a camera?

Solution

We take time for our protagonists. The interviews often take much longer than the 90 seconds would lead you to believe. If you just let them, people have a lot to say in front of the camera. And it is exactly these authentic statements that we want to capture. Good preparation in advance and thought-out editing create the right structure for the film in the end.

How

We start with the proverbial elevator pitch: getting off the elevator, a single sentence summarises how much the award-winner deserves the award. Despite their short length, award-winner films are not commercials – the ideas and their particularities are clearly portrayed.