Briefing

Presenting the award winner and her research

Questions that arise

How do you best summarise complex scientific connections? How do you present the person behind science in a likeable and authentic way? How do you make the invisible visible?

Solution

We already have considerable experience in award-winner videos, but we always find it particularly exciting and challenging to familiarise ourselves with different scientific fields. We always have to find a new and fresh approach. In some cases, this involves micro cracks invisible to the human eye; in other cases complex structures which need to be explained to the viewer. However, it is not only the research that has to be portrayed correctly – also the integration into a social context and the question of relevance need to be answered.

How

Focussing on the essentials and authentically showing the joy of science.